Vogue, In Style, Elle, Harpers Bizarre, Glamour – the list of fashion magazines is endless and whilst they remain an important part of the fashion industry they no longer have the monopoly of reporting new trends to the fashion savvy. More and more people are turning to the advice of the style influencing fashion blogger.
Fashion bloggers have been around since 2002 but now more than ever they are becoming increasingly important to the fashion industry. Just look at the front rows of this year’s Fashion Week circuit and you will see a plethora a famous bloggers taking up the seats that used to be reserved for celebrities and fashion editors.
Why do they appeal so much to followers? Firstly in the lightning speed of fashion trends bloggers can report immediately on new styles, hot products and designers to watch. It’s an instant fashion fix. Followers see the clothes they covert on the people they admire, not just models in adverts, and it inspires them to improve their wardrobes, personal style, and overall self-esteem. Additionally they can visit bloggers sites daily for free and at their own convenience. Fashion bloggers offer their style to all.
And they are starting to earn the big bucks for it. Take Pink Peonies’ Rachel Parcell who at 23 years old is reported to earn around $960,000 per year. This comes through partnering up with brands to model, design, report and generally promote products to their large following (Rachel has over 150,000 Instagram followers).
There are now thousands of professional full time bloggers online proving that fashion blogging has become a profession and an important cog in the fashion industry wheel.
Although a modern phenomenon, the selfie has actually been around since the 15th century. Artists began depicting themselves in paintings as early as 1433. Often due to a lack of models, the self-portrait, like the modern day selfie, is a form of self-expression and allows the subject to portray an image of how they would like to be seen by others.
Dr Mariann Hardey, a lecturer in marketing at Durham University who specialises in digital social networks states: “The selfie is revolutionising how we gather autobiographical information about ourselves and our friends. It’s about continuously rewriting yourself.” (The Guardian, July 2013).
Fast forward six centuries and the craze of the selfie has become a phenomenon. Today’s selfie usually consists of four basic steps – pose (this could take some practice to get it just right), snap (using your front facing camera phone of course), filter (fade, sharpen, contrast, tint, basically beautify) and upload (via instagram, twitter, facebook etc) . It’s as easy as that and over 1 million are taken every day.
So where next for the selfie? Aki Hoshide has already taken one in space, Pope Benedict XVI is a pro and the famous Oscar selfie featuring Brad Pitt, Angelina Joli and Jennifer Lawrence amongst others was viewed 3.3 billion times. With ‘lifelike animated holographic selfies’, ‘pedagogical’ and ‘short-story’ selfies being developed, the future looks bright for selfie expression.
Following on from a prize-winning performance at the Hack the Rack hackathon in May, the Photospire team were asked to present their solution at a webinar hosted by theinnovationenterprise.com and in conjunction with Datawatch.
The webinar was broadcast to retailers across the globe and concentrated on the huge rise in both the volume and velocity of customer data, how to understand that data, and most importantly how to deliver better customer satisfaction and engagement.
Ger O’Meara, Founder at Photospire delivered the key note presentation at the webinar, discussing the team’s solution from Hack the Rack and sharing his thoughts on the future of using retailer data to boost customer engagement. He explained:
“Creating an online experience in-store provides high street retailers with a huge opportunity to engage with their customers and delivers a shopping experience that differentiates their brand”
Follow this link to listen to listen to the webinar – Stretching the Boundaries of Customer Engagement in the Retail Industry
The Photospire team were voted one of the winners of the inaugural retail hackathon, Hack the Rack in May. Datawatch were so impressed with Photospire’s solution that they were then invited to present on a webinar that was broadcast to retailers across the globe.
The Hackathon was created by Pivotal Innovations based at the Level 39 Technology Accelerator in Canary Wharf and sponsored by Datawatch. The two day Hackathon saw 8 teams work on solutions for two issues facing retailers: “know your customer” and “logistic efficiencies”
With access to millions of lines of grocery data from a leading grocer, Team Photospire created a solution centered around ‘getting to know more about your customer’. Using the data visualisation tools supplied by Datawatch they created a localised in-store recipe campaign that allows shoppers to create and upload personal images of recommended recipes.
The Hack the Rack event has also lead to talks with a leading grocery chain to discuss implementing the solution across their stores.