Why e-Commerce platforms have failed to close all retail stores and take over the whole industry is because for shoppers it is not all about price. Shoppers want to see products, feel the quality or try the product on. A Google study on mobile usage in the UK found that 68% of smartphone users use their phones to search product info and 18% had searched product info while in-store.
So how can retailers leverage this increasing trend of smartphone usage in-store and convert more shoppers into purchasers?
The answer is in how retailers integrate smartphones into their in-store experience. The retail in-store experience needs to evolve rapidly and facilitate the use of smartphones in a way that competes with e-Commerce platforms. Delivering useful product content to shoppers in-store through QR codes or iBeacons is a must.
The gap between on-line and in-store needs to be bridged and at Photospire we help retailers to do this – please contact firstname.lastname@example.org for more information.