3 In-store Digital Experiences Changing Fashion Retail

In-store technology investment by fashion retailers has been slow over the past years with only a brave few such as Burberry really embracing innovation. The importance of having an in-store digital experience is becoming more and more relevant as purchasing behaviour continues to change from offline to online. Photospire selected 3 achievable areas that fashion retailers should focus on to create a more engaging shopping experience:

  1. Empower Sales Staff with Tablets – Sales staff should be seen as consultative stylists engaging with shoppers. Leveraging profile information on the shoppers past purchases and preferences and recommending products that may be of interest, driving upselling and cross selling. They should also be connected to live stock levels and have the ability to checkout shoppers to increase conversion.
  1. Incentivise Mobile App Usage In-store – Beacon Technology in-store allows shoppers to tap product displays and get all available product information and reviews directly to their mobiles through the retailer’s app. Using beacons in-store will allow retailers track vital information about how their shoppers are behaving. Retailers should heavily incentivise shoppers to use their mobile applications in-store with discounts and offers so they can build a multi-channel view of customer behaviour. They can use this data to create more targeted online campaigns (via email and push notifications) for particular product lines.
  1. Focus on Digital Displays – Investing in digital displays in-store to show engaging content from social media and product photo and video content. This will give a more theatrical and authentic shopping experience that resonates with shoppers and builds brand loyalty.

In-store shopping experiences have changed very little over the past 50 years. On-line shopping is continually innovating around problems such as logistics, payments and customer experience so they are an even more appealing solution to the digital savvy shopper.

There will always be a place for the bricks-and-mortar retailer but there will need to be a clear digital strategy to engage with today’s shopper. The basis of this strategy should be realistic with a focus on technology that deliver the basics such as key data collection on shopping behaviour, building brand loyalty and all with limited tech infrastructure costs. Once the basics are in place then a more audacious approach integrating 3D mirrors, augmented reality etc. can be tackled.

Photospire enables retailers to collect, curate and re-use their customers visual content to increase sales, engage with consumers and boost their brand. Contact us today to learn how you can grow your business with visual commerce: team@photospire.co.uk

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Leveraging User-Generated Content is not just for Christmas – The importance of having an on-going visual commerce strategy.

Traditionally retailers have viewed User-Generated Content (UGC) as a way to drive engaging social media campaigns around events or seasons. Although Twitter and Instagram campaigns are certainly very relevant there is a whole lot more that can be done to fully leverage UGC on-line.

Visual commerce is widely touted as the future of how shoppers will make purchasing decisions – making sure that this content is of good quality and in the right place is crucial. Adding a truly authentic layer of content to product pages with UGC allows shoppers to better relate to products and buy into the brand. Imagine, for example, how different the shopping experience would be if a shopper could see multiple photos of real customers wearing a dress they are interested in buying with ideas on how to style it, rather than just being presented with the product image on a model, or a white background.

Focusing solely on the visual aspect of the shopping experience adds real value to shoppers but also builds a relationship post-purchase with customers and rewards them for uploading quality content. Building an on-going strategy around the collection, curation and distribution of UGC on product pages is crucial to create a unique shopping experience for your customers.

Photospire enables retailers to collect, curate and re-use their customers visual content to increase sales, engage with consumers and boost their brand. Contact us today to learn how you can grow your business with visual commerce: team@photospire.co.uk

Why are customer reviews so important in today’s purchase decision?

How many people when buying online don’t read the customer reviews to check what real people think of the product? Whether it be vacuum cleaners, books, dresses or garden sheds, we trust other peoples opinions and put value on their comments. We look to them to help us make an informed choice. This makes reviews as powerful as personal recommendations and word of mouth. In fact, 88% of consumers trust online reviews as much as personal recommendations according to the Bright Local Consumers Review Survey.

Customer reviews come under the umbrella of user-generated content (UGC). Customers trust this authentic content over more traditional marketing campaigns and with the help of social media this genuine content can quickly grow to boost sales, promote products and engage customers.

With visual data processed over 60,000 faster than text, customer photographs and videos enable consumers to make a quick, efficient, informed purchase decision. They can instantly visualise what that product will look like, whether being worn, in the home or being used. This doesn’t just have to be limited to online shopping, with the increased use of tablets and visual displays customers can be engaged and helped through their purchase decision while browsing in-store. Visual commerce is big news for 2015 and the savvy retailers are already harnessing their UGC to drive sales.

Photospire enables retailers to collect, curate and re-use their customers visual content to increase sales, engage with consumers and boost their brand. Contact us today to learn how you can grow your business with visual commerce: team@photospire.co.uk