Focus: Shoppable Visual Content

For retailers, connecting and engaging with consumers is key to growing sales and strengthening customer loyalty. One of the most successful ways of doing this is through targeted visual content. But how can retailers get more from their campaigns and increase their conversion to sales rates?

One simple, yet underused answer is to make their visual content shoppable. Whether consumers are reading a blog, watching a e-video or scanning a lookbook, they want to be able to buy the products on offer as effortlessly as possible. The time in which they make the buying decision and purchase is key in turning content in to sales.  As such, interactive, visual content is one of the most important trends in content marketing for retailers.

shoppable contentInnovative brands are reducing the friction between the content they produce and the purchasing process by making their content shoppable. H&M, for example, have harnessed this trend as part of their homeware campaigns. Their lookbooks not only feature images of products in context, but also splits the screen and separates the products out individually with each item being clickable and easy to ‘add to bag’.

Dyson have taken this one step further and have produced e-videos showcasing their machines and enabling the consumer to click on an image within the video to be taken to the product webpage. Other brands such as Juicy Couture, Nike and Mr Porter also enhance their videos in this way.

So the question is, how are you going to step up your content and increase your conversion rates? Photospire enables retailers to create high volumes of personalised automated, shoppable evideos at the press of a button. What are you waiting for? Contact us today for more information.