As the fastest growing and most engaging social media network, Instagram offers a huge opportunity for brands to engage and gain visibility to its 300 million users.
A recent study by Iconosquare found that:
- 62% follow a brand because they love it
- 54% follow a brand to discover new things
- 48% follow a brand because the content is entertaining
So we know that Instagram has great potential for your brand, but what is the best
way of maximising your presence so that you can engage with current fans, become more visible to potential customers and ultimately increase your sales?
What to Post?
It is important not to sell sell sell, social media is a two way conversation between
you and your followers. They want to see your products and new seasonal lines but they are also interested in the inspiration behind them and the opinions shared by other people as well as the culture of the brand as a whole. Rallyverse have come up with a golden ratio for social marketing. They claim that the ideal content is 30%
owned, 60% curated and 10% promotional.
Your posts should be clear, active and engaging with a call to action which can be anything from ‘tag a friend’ to ‘click on the link’. Similarly competitions have proved to be very successful with followers, in fact according to Iconosquare’s report 41% of users follow brands for offers and 70% have taken part in a competition.
Video v Photo
While an Instagram photo is a quick and easy way to tell the story of your brand, Instagram videos provide another layer of storytelling and interaction with your followers.
Instagram videos can bring to life what behind-the-scenes photos can only glimpse. In 15 seconds, you can show how to style an outfit, perform an exercise move, style your hair, or pack hand luggage for a week’s holiday. The opportunities are endless.
Who is doing it right?
Two of the most popular brands on Instagram are Nike with 20.6 million followers and Victoria’s Secret with 20.8 million followers. Scanning through their posts you will see glossy photos of their products interlaced with videos of athletes working out, models backstage at fashion shows, inspirational quotes,
clips of interviews and events and more. Their
posts show variety and importantly offer their followers tips, discounts, special offers and event invitations. Who wouldn’t want to follow them?
Photospire is a platform that allows brands to automatically generate video for social, email and web channels. For more information please contact us