Video consumption on smart phones has sky-rocketed over recent years. In fact 50% of global viewership on YouTube comes from mobile devices (YouTube Insight Team). A recent study by Google and Ipsos found that the mobile phone is the number one screen choice for millennials wanting to watch video and once engaged they are twice as likely to remain focused as opposed to viewing it on other platforms. The study also reported that more than 50% of the smartphone video viewers said they used video to help them make product decisions in stores and online.
Here are five reasons your brand needs to join the video mobile craze:
Video allows you to maximise your content delivery on the smaller mobile screen space. When customers access a website or landing page on their mobile devices the text is either readable but very abbreviated or else difficult to navigate and read.
In contrast video is automatically delivered in full screen mode on mobiles and enables on-the-go users to gather the information they need quickly and clearly.
Video grabs your customer’s attention and shows content in a quick, concise and engaging way. Through mobile videos, you can add powerful visuals and branding elements to your content. A well-crafted video is easy to consume and enjoyable to watch, something that can be difficult for many websites to accomplish on a mobile device. Its important to include a call to action to use this engagement effectively.
Turn up the Volume
Sound adds another dimension to your marketing content to make it more memorable. The audio in the video can deliver your marketing message, even if the video is not closely watched. Clever use of music, voice-over and sounds really helps to promote your brand and message. Busy consumers are able to gather the content through audio even if they can’t focus intently on the visuals.
Just Press Play
Everybody knows what to do when they see the play button therefore it makes it very easy for consumers to engage with your marketing message. Not having to navigate or scroll makes it much more likely that your message will be understood
A high quality marketing video can be very cost effective to produce. By leveraging your current marketing assets, you can have a highly effective video produced for a relatively low cost. It’s easy to re-use logos, images, video footage, etc to create an engaging and successful marketing video.