Success for Photospire @ Hack the Rack 2014 – London, UK [23rd May 2014]


The Photospire team were voted one of the winners of the inaugural retail hackathon, Hack the Rack in May. Datawatch were so impressed with Photospire’s solution that they were then invited to present on a webinar that was broadcast to retailers across the globe.

The Hackathon was created by Pivotal Innovations based at the Level 39 Technology Accelerator in Canary Wharf and sponsored by Datawatch. The two day Hackathon saw 8 teams work on solutions for two issues facing retailers: “know your customer” and “logistic efficiencies

With access to millions of lines of grocery data from a leading grocer, Team Photospire created a solution centered around ‘getting to know more about your customer’. Using the data visualisation tools supplied by Datawatch they created a localised in-store recipe campaign that allows shoppers to create and upload personal images of recommended recipes.

The Hack the Rack event has also lead to talks with a leading grocery chain to discuss implementing the solution across their stores.