The Art of Storytelling

All brands have a story to tell. Whether it is based on your origins, values, look or vision your customers should  know these core principles about you. Your story will differentiate your brand and allow you to build something that people will care about and want to engage with. It’s about creating loyalty and meaningful bonds with your customers.

On a basic level your customers develop a perception of your brand based on the signals that you send to them. This perception is made up of facts, feelings and interpretations meaning that part of your story isn’t even told by you. Every element of your brand from the logo to the tweets to the staff you employ should reflect who you are and your core principles.

With this in mind, here are three tips to maximise your brand’s story to reap the benefits:

Get to know your audience

brand-books12Once you know your customers you can begin to personalise your content to them and incorporate your story into each brand message in the most engaging way. The more detail you can get the better, especially when it comes to aspects like how they consume media, their demographics and shopping habits. You can then personalise your story to help them engage and reach out.

Be authentic and consistent

People can quickly see through unauthentic sentiment especially when they feel they are being given the hard sell. It’s important to stop and think about the message you are sending out and whether it rings true with your brand values and follows a consistent look and feel. The more consistent the image the more people with begin to associate that image with your brand.

Be original

brand-logos-thumbs-upAll brands and businesses are trying to connect with consumers and send content in the hope of engaging and garnering loyalty. Because of this your story needs to stand out. Whether that’s the way to tell it, what you say or how you say it, you need to be innovative and engaging from the offset. Your story should offer a fresh perspective, give the reader new ideas and inspire them. What’s interesting about your company and what makes you better than your competitors? These are all questions that you need to ask yourself when communicating with customers.

Photospire is a personalised video platform that enables brands to tell their story in the most engaging way. Whether it’s a welcome message, product advice or a post purchase lookbook Photospire allows brands to send personalised videos to communicate across all aspects of the customer’s lifecycle. For more information contact us today.